Last Updated on March 18, 2024 12:05 pm by Laszlo Szabo / NowadAIs | Published on March 18, 2024 by Laszlo Szabo / NowadAIs
Apple’s AI Evolution: A Partnership with Google’s Gemini? – Key Notes
- Apple discusses incorporating Google’s Gemini AI into iPhone products.
- Significant investment in AI features, aiming for availability this year.
- Plans for a mix of in-house and third-party AI models in iOS 18.
- Potential for cloud-based AI features via a partnership with Google.
- Precedence of Google AI in Samsung’s phones, showcasing collaborative potential.
Apple’s Partnership Talks with Google.
According to a report from Bloomberg, Apple is currently engaged in discussions with Google to incorporate Google’s Gemini Generative AI technology into the iPhone. Additionally, Apple has reportedly explored the possibility of utilizing OpenAI’s ChatGPT as well.
According to a statement by CEO Tim Cook, Apple is currently dedicating significant resources towards incorporating artificial intelligence capabilities into its products. These features are expected to be made available to customers at some point this year. A recent report from Bloomberg indicates that Apple’s AI features may be a combination of both in-house and third-party models. Apple’s own models are projected to support on-device generative AI on the upcoming iOS 18, while partnerships with companies such as Google may provide cloud-based AI features like text and image generation.
Competitive Landscape: Google’s AI in Smartphones
In the event that a partnership with Google is established, Apple will not be the first company to utilize the search giant’s AI capabilities on its phones. Earlier this year, Samsung incorporated a range of Galaxy AI features into its Galaxy S24 smartphones, which are powered by Google’s AI technology. Google’s AI is also prominently featured on its Pixel 8 devices. The details regarding the branding or integration of Google’s AI technology into Apple’s devices have yet to be determined.
Apple, the company behind the popular iPhone, has had a long-standing arrangement with Google to have Google Search as the default option on their devices. This deal has been estimated to generate $18 billion annually. However, these types of agreements have become a source of dispute with regulators, as the US Department of Justice has accused Google of leveraging them to solidify the dominance of their search engine in the market.
An AI agreement between Google and Apple has the potential to increase the utilization of Google’s AI resources to the more than 2 billion iPhones currently owned by Apple. However, according to Bloomberg, this could also imply that Apple’s own generative AI technology is not keeping up with its rivals. According to sources, Apple staff have been experimenting with an internal chatbot named Apple GPT and the company is also said to have its own extensive language model called Ajax, but it is believed that Apple’s AI capabilities are not as advanced as those of its competitors.
According to Bloomberg, there is a possibility that we will have to wait for some time before we receive confirmation about Apple’s AI agreement with Google. It is unlikely that the announcement of such a deal will be made before WWDC in June.
Definitions
- Apple: A leading technology company known for its innovative products like the iPhone, iPad, and Mac computers.
- Google: A multinational technology company specializing in Internet-related services, including search engines, online advertising, and cloud computing.
- Gemini: Referring to Google’s generative AI technology, possibly a project name or model.
- WWDC (Worldwide Developers Conference): An annual event by Apple, showcasing its new software and technologies for software developers.
Frequently Asked Questions
- What is Apple’s AI vision with the Gemini project?
- To incorporate advanced AI capabilities into the iPhone, enhancing user experience with cutting-edge technology.
- How will Apple’s AI features differ from its competitors?
- By integrating both in-house and third-party AI models, offering unique on-device and cloud-based features.
- What benefits could a partnership between Apple and Google bring?
- Enhanced AI features for iPhone users, leveraging Google’s advanced AI technology.
- Will Apple’s own AI technologies still play a role?
- Yes, Apple plans to use its own AI models alongside third-party technologies for diverse AI functionalities.
- What can users expect from Apple’s AI in the near future?
- Innovative AI features in iOS 18, possibly revealed in detail at the upcoming WWDC.
